Every wonder where that phrase comes from … read this!
A very attentive customer pointed out that we were quite adamant about NOT printing a catalog – we had really good reasons under our Facts and Questions Section on the website. Pretty impressive reasons.
But, wait, we do print a catalog .. huh?
So, you might ask: Why did you start printing a catalog?
Good question. And, we understand the question. There are costs to that glossy piece of print – expense to us and the environment. We held out for a long time but we did a cost – benefit analysis and then factored in the many requests we have gotten over the 3 years on the internet, and we decided that it was time. Being long-time gardeners, we know the anticipation waiting for a catalog to arrive in the mail. It’s cold outside, cloudy and cold, and there is nothing better than settling in with the newest plant catalog with its glossy promises of spring.
The negative points of a catalog are obvious – number of direct mail solicitations, the fact that over 95% of those contain almost no recycled content and the amount of trees used. However, on the other side is that we ONLY send catalogs to our customers and anyone else that makes a direct request. We figure that if you go to the trouble to call, write or email, you must really want one.
Our catalog uses 100% Post Consumer paper to print our catalog; we are using paper containing wood fiber that has been recuperated entirely from paper used by consumers through recycling programs and has been de-inked. The paper is FSC certified (Forest Stewardship Council) meaning that the paper is 100% post-consumer content. The paper has been manufactured with no chlorine, and has been certified by the CFPA (Clorine Free Product Association) and has been processed using green energy – the gas used in the paper making process comes fro the decomposition of waste. Therefore, it is a BIOGAS product. Lastly, the paper is certified as a Permanent Paper meaning that it can resist aging fore more than 100 years and is certified by the American National Standards Institute (ANSI). So, please do your part – if you really don’t want the catalog, PASS IT ON to a friend or neighbor. And if you must toss it, please recycle.
Here is what we do know:
50 percent of consumers polled by the Environmental Research Associates said they no longer buy a particular brand because the product, packaging or manufacturer is detrimental to the environment.
Here is what we want:
To protect our resources and provide our customers with all the information they need to make the right choice we constantly update our website to make sure that you have all that you need to make the right purchase from the right company! And, we want to give you the option of also ordering from a catalog that was printed and distributed the RIGHT way. We are really proud of our catalog and hope that they bring enjoyment to our friends!
And, contrary to popular belief, a little boiled crow ain’t bad …